Pandemimannen. Genusanalyser av Folkhälsomyndighetens affischserie för barn och unga under covid-19-krisen

Abstract

The aim is to analyse from a gender perspective the poster series with information about covid-19  published by the Public Health Agency of Sweden in 2020, targeting children and adolescents.  Attention is paid to the extent to which the posters support developments of new, sustainable forms of masculinities. Theoretically, critical studies in men and masculinities and postcolonial feminist theory are taken as starting points. The method used is discourse analysis. The study shows that the poster series contains openings towards changed, alternative, more sustainable forms of masculinity. White men are portrayed as carriers of desirable care-oriented masculinity, and such masculinity is at least partly also made open to non-white men. However, the poster series also opens to racializing neocolonial discourses about the immigrant man as a problem for gender equality.